After many years of big brand marketing agency life, I stopped hustling and started soul searching. How can I do something with purpose that is focused on both the user and ultimate business goals?
Little did I know I was already practicing user experience design without knowing it. I had been building and designing experiences through A/B test, analytics, content creation and website architecture for over 15 years in an agency silo. UX Design was told to me as something a graphic designer should be focused on, not an analyst or client services director.
Boy, were they wrong.
Since making this realization, I’ve become a bit obsessed with UX and online learning. Trying to absorb as much as possible and applying it to my work at Bike Law. Spending late nights taking design and front end development courses online, reading every book I can get my hands on and networking to put myself among the smartest people I can find.
Thanks for joining me on this journey. Make sure to connect with me on Twitter so we can get the conversation going.